{"title":"New","description":"\u003cp\u003eJust landed on the shelf.\u003c\/p\u003e","products":[{"product_id":"gfys-workout-day-nutrition-defence","title":"GFYS Workout Day Nutrition + Defence","description":"\u003ch1\u003e\u003cstrong\u003eWe recommend this\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eFor silky, luxurious daily armour that defends against urban stressors, UV, and blue light while boosting vitality. Perfect for professional, city-living skin, whether worn alone or under makeup, leaving a subtle, refined dewy finish.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe GFYS Workout Day Lowdown\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWorkout is a hyper-functional, multi-benefit day cream. Transparent Zinc30 mineral sunscreen shields collagen and skin from UV and blue light damage, while prebiotics and plant biotech exosomes enhance cellular energy, deep hydration, vitamin D synthesis, and microbiome balance. Neuro-prebiotics spark endorphins, fortifying both complexion and confidence.\u003cbr\u003eNourishing oils — Seabuckthorn, Prickly Pear, Jojoba — calm, mimic natural sebum, and provide essential fatty acids. The result is fresh, luminous, glass-skin radiance all day. Lightweight, elegant, and versatile — protection, hydration, and vitality in one ritual.\u003c\/p\u003e\n\u003cdiv class=\"richie-tip\"\u003e\n\u003ch3\u003e\u003cstrong\u003eMrs Ritchie's tip\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIncludes\u003cstrong\u003e \u003c\/strong\u003eZinc30 (awaiting official SPF claim). Transparency is key for elegant under-armour\u003cspan\u003e — this formula is next-generation zinc oxide, delivering invisible protection with a refined finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":31353399279668,"sku":"GFYS Workout 50mls","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0240\/5276\/0628\/files\/gfys-workout-50ml-front_11d54377-e21f-4e73-a0d0-c9e428b89acb.png?v=1792165669"},{"product_id":"gfys-rest-overnight-recovery-moisturiser-with-retinol","title":"GFYS Rest Overnight Recovery Moisturiser with HPR, Bakuchiol and TGFβ2","description":"\u003ch1\u003e\u003cstrong\u003eWe recommend this\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eFor a night cream built for control and longevity — ideal for supporting nightly repair, preventing visible ageing, and waking up to refreshed, resilient skin. Suitable for strong types, especially fatigued, or blemish-prone skin. \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe GFYS Overnight Recovery Moisturiser Lowdown\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eRest is a silky, hyper-functional night cream that amplifies the skin’s natural repair and renewal while you sleep. 0.2% HPR and bakuchiol work alongside  a growth factors peptides, CoQ10, and willow bark to smooth fine lines, refine pores, boost collagen, and enhance circulation and vitality. Hyaluronic acid, niacinamide, and ceramides lock in hydration, fortify the barrier, and leave skin plump, supple, and luminous by morning. \u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003ePure oils and coconut water deeply hydrate, reduce fatigue, and support barrier resilience, while the gentle plant-based retinoid alternative, Bakuchiol, accelerates cell renewal without irritation. The result is visibly refreshed, firmer, smoother skin with a renewed glow.\u003c\/p\u003e\n\u003cdiv class=\"richie-tip\"\u003e\n\u003ch3\u003e\u003cstrong\u003eMrs Ritchie's tip\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eStart slow — apply one or two nights a week and build up to nightly use. Think of it as playing the long game: your future skin will thank you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":31354318356532,"sku":"GFYS Rest 50mls","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0240\/5276\/0628\/files\/gfys-rest-50ml-front_8cc72745-dea7-4ad1-9a6e-f8f65d66852a.png?v=1792165661"},{"product_id":"gfys-wft-what-the-filler-serum","title":"GFYS - WTF Serum with Exosomes \u0026 Hyaluronic","description":"\u003ch2\u003e\u003cstrong\u003eWe recommend this for\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eFor a daily sculpting, prejuvenation base that energises, hydrates, and visibly lifts the complexion. Ideal for mature, dry, fatigued, or stressed skin, or as a preventive ritual for youthful skin under urban, seasonal, or environmental stress.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe GFYS WTF Serum Lowdown\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"534\" data-end=\"888\"\u003eWTF is a sculptural, hyper-functional base serum designed to work like a skin workout — energising, hydrating, and lifting before visible fatigue sets in. 5 billion exosome-charged actives from Centella asiatica stem cells deliver cellular vitality, calm inflammation, and maintain tone and radiance.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"1221\"\u003eMarine and Baobab biotech provide a 30-minute V-lift effect, contouring and redefining facial architecture, while dual-weight hyaluronic acid and hyaluronic peptides infuse lasting hydration and visible plumpness. Peptides stimulate innate hyaluronic acid production, enhancing firmness and skin resilience over time.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1341\"\u003eThe result: a sculpted, lifted, and radiant complexion, like a second skin — fluid, lightweight, and effortless.\u003c\/p\u003e\n\u003cdiv class=\"richie-tip\"\u003e\n\u003ch3\u003e\u003cstrong\u003eMrs Ritchie's tip\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExosomes are the future of skin fitness. These microscopic messengers reprogram cells, accelerate repair, and maintain youthful function, doing the work that injectables can’t. Use daily as a base layer — think of it as your skin’s personal training session for tone, bounce, hydration, and long-term resilience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":31356974334004,"sku":"GFYS WTF 30mls","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0240\/5276\/0628\/files\/gfys-wtf-30ml-front_0cde7c19-7235-4fd0-b4a0-a1e97e962711.png?v=1792166440"}],"url":"https:\/\/mrs-ritchie.com\/de\/collections\/new-in.oembed","provider":"MRS-RITCHIE.COM","version":"1.0","type":"link"}